Sirclo Proyeksikan Transaksi eCommerce Tumbuh 6 Kali Lipat Pada Ajang 11.11 dan 12.12


 Sirclo memberikan laporan prediksinya berkenaan perkembangan transaksi bisnis eCommerce untuk gelaran 11.11 serta 12.12 lewat pertemuan jurnalis virtual bersama mass media ini hari, Rabu (4/11/2020).

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eCommerce enabler itu memproyeksikan transaksi bisnis di eCommerce akan bertambah 6 kali lipat YoY dibanding masa yang serupa di tahun awalnya. Brian Marshal, CEO di Sirclo, mengatakan jika peranan Sirclo selaku enabler membuat mereka mempunyai status vital untuk tangkap trend eCommerce secara tepat.


Benar-benar, Brian mengaku banyak laporan dari banyak instansi mengenai perkembangan di bidang eCommerce. Tetapi, menurutnya, laporan dari Sirclo menjadi pendamping serta menyediakan wacana lebih dalam sebab Sirclo bergesekan langsung dengan beberapa aktornya.


"Sepanjang wabah, ada pemercepatan. Semula telah cepat, jadi semakin cepat. Ini secara eksklusif, jika bicarakan angka, 2020 yang semula orang prediksikan akan bertambah 54 %, jadi bertambah 91 %. Ini jauh bisa lebih cepat dibanding beberapa tahun awalnya. Pada tahun ini dapat nyaris 2x lipat tumbuhnya. Perkembangan ini akan berpengaruh ke beberapa tahun sesudahnya," tutur Brian menerangkan.


Hadapi gelaran 11.11 di bulan ini serta 12.12 di bulan depan, Brian menjelaskan beberapa taktik yang bisa aktor usaha aplikasikan dalam pasarkan produknya di eCommerce, yakni:


Kecuali prediksi transaksi bisnis, Brian menerangkan jika sepanjang wabah Covid-19 diprediksi ada 12 juta pemakai eCommerce baru.


"Ini salah satunya aspek terpenting perkembangan. Orang yang semula tidak belanja online, saat ini sebab keadaan wabah akhrinya mereka diminta bisa lebih cepat untuk belanja online," kata Brian.


Menurut penelitian mereka, minimal 40 % dari pemakai baru itu menyebutkan tetap memakai service eCommerce walau nantinya wabah sudah habis.


Semenjak wabah Covid-19, produk sanitasi jadi kelompok produk yang terbanyak dicari, seperti hand sanitizer.


"Trendingnya pada umumnya hingga saat ini Q3 2020, keinginan produk sanitasi ini tinggi. Benar-benar tidak naik seperti dari Q1 ke Q2, tapi keinginan di Q3 ini masih bertahan," tutur Brian.


Hal memikat yang lain ialah rupanya 1 dari lima orang yang terjebak di penelitian Sirclo kerap belanja, persisnya 9 kali atau bisa lebih dalam satu bulan. Selanjutnya secara pembagian gender, Sirclo menyaksikan pembagian pemakai eCommerce pria serta wanita tidak tertaut begitu jauh.


"Serta secara pembagian, 58 % ialah customer wanita. Pada umumnya, customer pria pun tidak kalah banyak, 42 %," papar Brian.


Ini, menurutnya, memutus dogma jika pemakai eCommerce dikuasai wanita.


Berkenaan media untuk belanja, Sirclo mendapati jika 95 % pemakai lakukan transaksi bisnis melalui handphone.


Lokasi: Indonesia

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