Pandemi Buat Pengguna E-commerce Baru Tumbuh 12 Juta

 


Merdeka.com - Perusahaan e-commerce enabler SIRCLO belakangan ini mengeluarkan laporan mengenai trend perubahan e-commerce Indonesia di periode wabah COVID-19. Laporan yang dengan judul "Navigating Indonesia's E-Commerce: COVID-19 Impact and The Rise of Social Commerce" ini ditingkatkan lewat survey ke 2.987 informan di bulan Juni 2020.

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Dua hal penting dari penemuan SIRCLO ialah tingginya akselerasi adopsi e-commerce sepanjang wabah COVID-19 serta tumbuhnya trend social commerce, yakni transaksi bisnis jual beli online lewat program pembicaraan serta sosial media.


"Ada wabah malah mengakselerasi industri e-commerce di Indonesia, sampai diprediksikan berkembang sebesar 91 persen—jauh melebihi prediksi awalnya yang cuman sejumlah 54 %," kata Brian Marshal, CEO serta Founder SIRCLO waktu acara pertemuan jurnalis virtual, Rabu (5/11).


Diteruskannya, ini dapat berlangsung sebab infrastruktur ekonomi digital Indonesia sudah siap untuk meluncur ke step selanjutnya, khususnya dengan tingginya penetratif handphone serta pemakaian internet dalam masyarakat.


"Kami yakin, industri e-commerce tetap akan alami kenaikan cepat serta jadi pendorong penting ekonomi digital Indonesia," katanya.


Diprediksi jika ada 12 juta pemakai e-commerce baru semenjak wabah berjalan, di mana 40 % salah satunya menjelaskan tetap akan memercayakan e-commerce bahkan juga sesudah wabah usai. Pada keadaan normal, akselerasi peningkatan jumlah pemakai ini dapat terwujud dalam waktu 1,5-2 tahun.


Dikumpulkan dalam laporan trend perubahan e-commerce SIRCLO, 90 % komunitas Indonesia akan memakai handphone pada tahun 2025. Searah dengan hal itu, keseluruhan pemakai handphone yang adopsi internet akan bertambah sampai 77 %.


Dua ini ikut menggerakkan industri ekonomi digital untuk bertambah 3x lipat dalam tenggang tahun 2019-2025. Di tahun 2019, industri berbelanja online menyumbangkan lebih dari 1/2 keseluruhan transaksi bisnis ekonomi digital di Indonesia, yaitu sebesar USD 21 milyar (dolar Amerika).


Google juga sudah mengeluarkan laporan sah jika industri e-commerce Indonesia diprediksikan bisa menjadi salah satunya pasar dengan perkembangan paling tinggi di dunia, sampai 36.1 % per tahunnya.


Dari segi sistem pembayaran, survey SIRCLO menulis opsi pemakaian dompet digital untuk pembayaran transaksi bisnis e-commerce sepanjang wabah bertambah sejumlah 11 %, sesaat sistem kartu credit serta transfer bank turun semasing 10 % serta 2 %.


Bukan hanya dalam transaksi bisnis e-commerce, Bank Indonesia menulis jika jumlah transaksi bisnis uang digital 16,7 % semakin tinggi untuk April 2020 dibanding bulan awalnya. Transaksi bisnis memakai kartu debet atau credit malah turun mencolok sejumlah 37 %.


Lokasi: Indonesia

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